August 30th, 2009
EXSOL AT THE POWERPLANT CINEMA-
MOVIE PREMIERE TOURS WITH RJ100
EXSOL, one of country’s booming brand in the world of home and kitchen appliances recently finished its tour on movie theaters with its tie-up with RJ 100.
“We are happy with the outcome” says JB Bandol, Marketing and Business Development Manager, Express Solution Marketing Corporation.
“We’ve wanted to showcase our products and at the same time, make RJ events more elegant and extravagant with our LCD TVs displayed in the movie entrances."
"Our Midea water dispenser was a “BIG HIT” as 1,000 plus moviegoers get to enjoy bottomless coffee using our unit. We wanted to create a festive mood during the movie premieres and it was fun, we did it. We’ve had good brand recall out of these activities.”
Movie tie-ups include blockbuster movies, “Monsters vs. Aliens”, “Fast and the Furious 4”, “Star Trek”, “Public Enemies” among others.
“We are happy with the outcome” says JB Bandol, Marketing and Business Development Manager, Express Solution Marketing Corporation.
“We’ve wanted to showcase our products and at the same time, make RJ events more elegant and extravagant with our LCD TVs displayed in the movie entrances."
"Our Midea water dispenser was a “BIG HIT” as 1,000 plus moviegoers get to enjoy bottomless coffee using our unit. We wanted to create a festive mood during the movie premieres and it was fun, we did it. We’ve had good brand recall out of these activities.”
Movie tie-ups include blockbuster movies, “Monsters vs. Aliens”, “Fast and the Furious 4”, “Star Trek”, “Public Enemies” among others.
“As it is our aim to provide fun and excitement with events such as these, EXSOL will also continue to bring in top quality, affordable household and kitchen appliances to the Filipinos in order to ENJOY LIFE better.”